What are you doing to build brand loyalty and get repeat buyers? A big focus of marketing is customer engagement. Read on to see how you can or can’t interact with your customers on Amazon and how Amazon is changing that with their new beta tool, Manage Your Customer Engagement. Building a brand is about […]
Customer Engagement on Amazon Read More »
Amazon lists the various image requirements sellers must adhere to when providing photos, drawings, or illustrations with their marketing content. Most are technical information regarding file size, file naming, the need for professional images, and other company standards. But there are 5 main areas of focus to ensure the pictures you use are optimal for
5 Best Practices for Amazon Product Listing Images Read More »
– November 2021 Edition – DEAR PARTNER_________________ Many brands are already jumping on the Amazon bandwagon, as it’s clear to see that using this platform will provide them with a major opportunity. But how do you stand out among all other businesses vying for attention? A successful marketing strategy is one that utilizes multiple
The Witz Monthly Newsletter – November 2021 Read More »
As a brand owner, each of Amazon’s advertising cost metrics are meaningful to understand how the advertising dollars spent generate revenue against a specific campaign: in percentage in dollars against total sales These metrics allow you to see beyond whether the sales needle has moved by giving detailed hard numbers as they relate to the
Making Sense of Amazon Ad Campaign Metrics Read More »
This is not about morals or ethics. This is your business on the line. And Amazon is not a fair playing ground. So, why should you play fair? You may be tempted to bring in illegitimate reviews. You might even feel forced to do so. As crucial as it might be to sales, it doesn’t
The Danger of Paying for Reviews Read More »
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