5 Best Practices for Amazon Product Listing Images

Amazon lists the various image requirements sellers must adhere to when providing photos, drawings, or illustrations with their marketing content. Most are technical information regarding file size, file naming, the need for professional images, and other company standards. But there are 5 main areas of focus to ensure the pictures you use are optimal for both Amazon and ultimately – the consumer.


Remember, no one gets a second chance for a great first impression. The first image of an online selling listing is always straightforward and simple of the listed merchandise with a white background. Here are a few main image limitations:

  • No use of text or numbers
  • No people
  • No bright or colorful backdrops, borders, or highlighted areas
  • No use of a company logo 

These strict guidelines allow both Amazon and the consumer to clearly see what is being sold and may even be the only image used to make a buying decision. If your image does not meet the standard, the listing is rejected, and ultimately potential sales are lost.

The main image below is a 4 pack of Natural Heaven Spaghetti Hearts of Palm. It is a professional photograph of the product with a white background, meets Amazon’s requirements, is simple and straightforward.


The next 2 or 3 visuals in your product listing may include some text or description highlighting unique features, specifications, or sizes, and clearly define what makes this product the one to buy. 

For example, if you are selling a commonly sold item, point out what sets yours apart. Check out a few listings by your competitors and see what’s different or missing and call it out in your images.

Ingredients and cooking directions are perfect examples of illustrating precise and detailed information about the Natural Heaven Spaghetti Hearts of Palm. Consumers can make buying decisions in the same way they would if they were in an actual grocery store by reading the actual package.


How do people use your product? These next few images should show the product in use, even if you think it is painfully obvious. 

  1. Show the product in use by a person.
  2. Provide visuals of alternate ways the product may be used or effective.
  3. Include a particular feature of the product in an illustration and why it is important.
  4. Demonstrate how the merchandise will make life easier, better, or improved.

In the case of Natural Heaven Spaghetti Hearts of Palm, highlighting serving suggestions or recipe options that can be made at home is a perfect example of live sell images. Having a few colorful ingredients like the red cherry tomatoes and green basil with the product can spark the association between the familiar and the new — the consumer can imagine what they will do with this new food product as well as how it relates to ones they already know and love.


All listing visuals must have a consistent feel during scrolling. Consider using the same lighting for photos, compatible font or complementary fonts for any headers or information, or a uniform color block for text in the same place, to allow a feeling of brand image to develop as well as appearing more coherent and purposeful. When using a company icon or logo, keep it small and locate it in the same place on the image when possible.

The Amazon images for Natural Heaven Spaghetti clearly illustrate consistency:

  • The main image is of the product with a white background.
  • The label copy and cooking directions are examples of specs and features
  • The cooked product with serving ideas is an ideal live sell image
  • As you click through, each frame is visually appealing, related, and uniform.


When selecting images and incorporating text, keep the mobile shopper in mind. Thumbing through a series of smaller visuals and difficult to read text may mean smaller details are lost or again, result in a missed sale. Clear, sharp imagery is a must.


Lastly, remember, Amazon is the host of online selling and as such makes the final approval or rejection of submitted images. A photo may be rejected for not meeting company standards, formatting, size, or other technical issues so make sure what you submit meets their outlined requirements.

Ready to create effective and optimized listings on Amazon with both descriptive content and impactful imagery? Contact our marketing team to see examples of our work, proven results and how we can increase your e‑commerce revenue.

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