The Witz Monthly Newsletter

May 2022

MAY 2022 EDITION Ecommerce News – Fresh for 30 Days

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A breath of fresh air. A bit of spring cleaning. New buds in the garden. Spring is here, and we celebrate the season of renewal and new growth with ecommerce tips for protecting your brand on Amazon while sharing news of how precious warehouse space has become in the Northeast. Thank you for reading the Ecom Edge.

– The Witz Team –

ARTICLE

Earn a badge of distinction & reap the rewards

Find out more about Amazon badges and why they matter by reading the full article.

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WITZ UPDATES

Partner Portal

Learn about our latest proprietary technology, developed to provide easy access to various ecommerce metrics and full transparency to our brand partners. Check out the video below to see what our Partner Portal delivers. ______

BEFORE & AFTER WITZ

Spike Seasoning

Professionally designed cohesive images with a consistent message highlighting the brand boosted Spike Seasoning’s online sales performance. We share an overview of this “make-over” to highlight the importance of strong and impactful visuals in your listing. ______

CASE STUDY

Butter Buds

Sprinkle-on butter seasoning has been available for online purchase in major marketplaces since 2015. Today, it is available in an impactful Amazon Storefront with fully optimized Amazon listings — thanks to the team at Witz Group. ______

From the brand: “Working with an experienced ecommerce marketing team elevated our listings to reflect the quality of our brand. Moving to sell directly to consumers through Amazon was an easy process,” shared Tal Riffe of Butter Buds. “The reality is, partnering with Witz Group allowed us to benefit from their expertise. Our listings are complete, look more polished, read more professionally, and are producing results!” The Highlights:

96% Sales Increase (YOY Q1 2021 to Q1 2022)
Significant sales rank improvement in the Grocery Category from <10k to 3k
#1 Amazon Best Sellers Rank (BSR) as a result of content optimization (#1 in Non‑Dairy Butter Substitutes)

Learn more about Butter Buds’ story by reading the full case study below.

Read Here

EMPLOYEE SPOTLIGHT

Q&A with Sharon _____

Position: Ecommerce Marketing Copywriter What do you like most about Witz? I value working with a team that smartly takes the time to make the best choices based on the situation at hand rather than what has been done in the past or trying to force-fit solutions solely based on past experience. Also, I enjoy that every day will bring new challenges and opportunities that allow me to continue growing in knowledge and absolutely stay on top of the latest trends in the field. If Witz were an animal which would it be? Cats, especially cheetahs, are noted for their speed, ability to quickly change direction, and agility and so, Witz could be classified as a nimble feline.

Years at Witz: 1 Year

What do you like most about your position? I am passionate about researching our brand partner’s voice and products while including the best keywords in their listings and related copy. In addition to creating engaging copy, one of the ancillary elements I enjoy is seeing how my work moves the needle for both our brand partners and the Witz Group. Monitoring performance metrics allows me to gauge the effectiveness of content I have written in the online marketplace. Outside of Witz, what do you like to do? I absolutely prioritize spending time with my family. I also love a great book – fiction or certain biographies are always enjoyed!