August 2022

Business branding helps differentiate a company’s products from its competitors. Customers feel encouraged to return when a brand’s look is aligned on and off Amazon. While creating a consistent brand appearance requires careful planning and execution, it is essential.  What is Branding?   Essentially, branding is the process of creating a unique identity for your business. […]

A+ Content is an Amazon store-exclusive feature designed to showcase products in the best light possible by creating richer listings. Also known as Enhanced Brand Content or EBC, this design element allows you to optimize product listings with in-depth descriptions, comparison charts, images, and more. A+ Content encourages customers to browse your page for longer

Amazon offers a wide variety of discounts. When sellers and brands utilize Amazon deals and coupons, they have a better chance of standing out in the sea of competitors. These discounts can provide increased product exposure and help attract shoppers.  Learn about the difference between the various promotional tools that draw in customers and increase