Amazon offers a wide variety of discounts. When sellers and brands utilize Amazon deals and coupons, they have a better chance of standing out in the sea of competitors. These discounts can provide increased product exposure and help attract shoppers.  Learn about the difference between the various promotional tools that draw in customers and increase overall revenue.

What Are the Benefits? 

While there are costs associated with using Amazon Deals and coupons, sellers can also see significant benefits in terms of increased sales and exposure for their products. When products are featured on Amazon’s pages for deals and coupons, they are more likely to be seen by potential buyers. In fact, brands can increase their exposure to new customers by just being included on the deals and coupons page. Additionally, using deals and coupons can help build trust with buyers. By offering discounts, sellers are demonstrating that they are interested in providing value for their customers. This can help to create repeat customers and referrals, which can further increase sales. 

How Can I Take Advantage of Deals & Coupons? 

To begin, go to the “Promotions” tab on your seller account page. From there, you can create a new deal and select the criteria to determine who is eligible to receive it.  Once you’ve created a coupon, you can promote it by sharing the link on social media or including it in your email marketing campaigns. 

Popular Amazon Deals & Coupons 

With millions of shoppers looking for deals on Amazon, it’s the perfect time to offer promotions. And with Amazon’s vast reach and massive customer base, sellers can reach a large number of potential buyers during the sale. Here is how your business can get the most out of some of the most popular deals and coupons available on Amazon. 

Lightning Deals 

One way to take advantage of reaching an audience of potential customers is to participate in Amazon’s lightning deals. Lightning Deals are short-term promotions that offer sizzling discounts on products. They are an excellent way to attract attention to a listing and boost sales. For sellers, taking part in a lightning deal can be a quick way to increase visibility and drive traffic to their store. In addition, it can also help to build customer loyalty and generate positive reviews. 

The Amazon Seller Coupon  

Everyone loves coupons and Amazon agrees! With the Amazon Seller Coupon sellers get a $10 discount on their first $50 purchase with the Amazon Seller Coupon. This coupon allows sellers to offer their customers a discount on their products. It is valid for any product sold on Amazon, and it is a great way to attract new customers and increase sales.  

The Amazon Prime Day Sale 

The annual Amazon Prime Day Sale is a major event for sellers. Prime members can enjoy exclusive discounts and deals on various products.  To take advantage of the Prime Day Sale, sellers do well to ensure their listings are optimized and have competitive prices.   

Amazon BOGO 

BOGO stands for “buy one, get one.” For this discount, sellers need to pay more attention than usual to inventory in order to ensure they will be able to meet customer demand throughout the promotion.  They also need to be prepared to handle any customer questions or concerns about the BOGO offer. Amazon BOGO sales can be a great way to offer a discount on products when customers buy more than one product. 

The Amazon Black Friday Sale 

This highly anticipated sale offers deep discounts on a wide range of items. The Amazon Black Friday Sale attracts a lot of shoppers to the site, which can lead to increased traffic and sales. In addition, the sale provides an opportunity for sellers to reach new customers and promote their products to a wider audience. With so many shoppers looking for deals on Black Friday, it’s the perfect time for sellers to showcase their products and drive sales.  

Percentage-off Deals 

Sellers often offer Amazon money-off or percentage-off discounts to attract shoppers because they believe they offer a more appealing and transparent savings opportunity. Percentage-off discounts can range between 5% and 80%, and they help sellers stand out from the competition. However, it is important to note that Amazon does not allow sellers to use percentage-off discounts in certain categories, such as books, music, and video. 

The Amazon Cyber Monday Sale 

Amazon’s Cyber Monday Sale offers even deeper discounts on a wide range of items. The timing of Amazon’s Cyber Monday Sale provides a chance to build brand awareness and visibility directly after the Thanksgiving Holidays.