A+ Content is an Amazon store-exclusive feature designed to showcase products in the best light possible by creating richer listings. Also known as Enhanced Brand Content or EBC, this design element allows you to optimize product listings with in-depth descriptions, comparison charts, images, and more. A+ Content encourages customers to browse your page for longer and results in a higher conversion rate.
Read on to learn about A+ Content and how it can enhance your brand on Amazon by helping customers make informed purchase decisions.
Why is A+ Content Such a Big Deal?
Use A+ Content to create dynamic product descriptions based on customer interests and search queries. A+ Content provides customers with additional information about a product. This module is on the product detail page and takes the place of the text-only version of the product description.
A+ Content can help improve your search engine rankings and increase traffic to your listings. Sellers have had success sharing their brand story and using creative methods to educate clients about their brand. Utilize this free feature to bring listings to life, become more engaging and informative resulting in more sales and overall growth on Amazon.
Benefits of Amazon A+ Content
Brands with Amazon A+ Content experience increased traffic to their product listings. For businesses selling on Amazon, investing in Amazon A+ Content is a no-brainer.
Here are a few specific benefits:
- Improved visibility and more traffic: Amazon A+ Content is displayed prominently on product detail pages, making it more visible to potential customers.
- Increased conversion rates and sales: Consumers convert to sales on listings with A+ Content.
- Lower return rates and negative reviews: Shoppers who engage with Amazon A+ Content are less likely to return their purchases, saving you money in the long run.
Amazon Guidelines to Keep in Mind
For additional reference, check out Amazon’s Get Started with A+ Content help page or watch, “Best Practices for Creating A+ Content” by clicking here.
Some key points to note:
- Be accurate and up-to-date. Inaccurate information can lead to customer frustration and return requests.
- Make sure copy is easy to read and understand. Use concise language and structure text in a way that is easy to follow.
- From our experience, customers respond much better to engaging imagery and reduced text.
- Keep everything visually appealing. High-quality images and infographics break up text and engage readers.
- Too few images can make your listing seem incomplete, while too many can clutter the page and overwhelm shoppers. Use space efficiently and include professional visuals.
Types of A+ Content
Sellers can select from different A+ Content layouts to enhance their brand. Review the content options, then choose the right design to reach your goals. Layout options include:
- Banners: If running a sale or promotion, consider an attention-getting banner at the top of your page.
- Columns: Have a lot of text? Try multiple columns to make it easy to scan.
- Galleries: Select a gallery layout to showcase numerous images.
- Carousels: These displays include a full-screen background on desktop and mobile devices.
- Links: Links help customers connect to other products and your Amazon brand store.
Take Advantage of Premium A+
Amazon offers a limited free upgrade to Premium A+ content for eligible sellers. Sellers must have published A+ brand stories across their ASIN catalog and must have had at least 15 A+ content projects approved in the past 12 months. Access for Premium A+ is granted at the end of each month, and eligible sellers will see a corresponding banner in the A+ content manager. With Premium A+, sellers have access to additional features and benefits, including more templates and the ability to create custom modules. You can create Premium A+ content with the Content Manager tool after signing into your Amazon Brand Registry. According to Amazon, Premium A+ content benefits include increased traffic and conversion rates, as well as improved customer engagement. For more details, visit Seller Central.
What is the Witz A+ Content Process?
We work very closely with our brands. If a company has available assets, we review them for inclusion. If not, we build it from scratch. We then utilize the images that best highlight the products and promote engagement. To stay true to the brand, we use their fonts and colors.
Witz creates elements selected from existing company assets and from scratch. We incorporate colors and fonts from the company. Once the layout is complete, we work as a team to ensure the copy echoes the brand voice. Here is an example of A+ Content that we provided for Yerba Prima’s top listing, Psyllium Whole Husk.
Amazon does not require the use of A+ Content. However, it is a very effective tool that can help you enhance your brand. Ultimately, whether or not to use any Amazon listing feature will come down to your budget and goals. If you are looking for a way to improve your listing and boost your sales, Amazon A+ Content is a great option. Feel free to contact Witz Group for professional guidance with your listing.
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