How SEO Can Increase Traffic & Sales on Amazon  

For brands selling products on Amazon, it is essential to find ways to increase traffic and sales. One way to accomplish this is through Search Engine Optimization — SEO. Optimizing your product listings for the Amazon search engine includes keyword research, title optimization, and creating compelling descriptions. SEO helps your listings and keywords rank higher. By ranking higher in Amazon’s search results, you can increase traffic to your listings and ultimately boost sales. Find out how your brand can utilize SEO. 

What is SEO? 

SEO is the process of optimizing a website for search while ensuring the content is relevant. Brands can use SEO to improve their ranking on Amazon. By optimizing their product pages for Amazon’s search algorithm, businesses can ensure that their products are more visible to potential customers.  

How SEO Impacts Amazon Listings  

Keyword research is essential for identifying the terms potential customers use to search for products like yours. Once you’ve identified the right keywords, you will want to include them in your product listing in a relevant and engaging way. It is essential to incorporate the right keywords while ensuring that the content makes sense to the shopper. When you monitor your ranking, you can make changes to maintain or improve your position. SEO has a significant impact on Amazon listings. Businesses that optimize their titles and descriptions using relevant keywords are more likely to appear in search results when potential customers are looking for similar products.  

Keyword Research  

Amazon uses a wide range of algorithms to rank products in its search results, and keyword research is crucial. By understanding how Amazon’s algorithms work and conducting keyword research accordingly, businesses can ensure that their products are visible to Amazon’s millions of users. In addition to increased visibility, Amazon SEO can lead to increased sales and ROI.  

When it comes to choosing keywords, Amazon’s data is accurate and up-to-date. There are also third-party tools that offer keyword search data. However, these tools are not always as accurate as the data provided by Amazon. When you utilize Amazon’s data, you can be sure that you are choosing the right keywords for your product listings. Brands should consider Amazon keyword research an essential part of their Amazon marketing strategy.  

Where Should You Start? 

Many tools, such as Helium 10 and DataDive, can help you find the right keywords for your listings. Once you have identified the right keywords, you can start to optimize your listings by including them in the title, description, and bullet points. You can always check out Amazon’s own comprehensive start guide here. 

Search Terms Report  

When customers search for a product on Amazon, that search will appear in a search query report for sellers after conversion. This is the best source to optimize the product detail page. The report shows the most popular search terms for finding products on Amazon. This information can be useful to sellers trying to optimize their Amazon listings for SEO. By including the most popular search terms in their listings, sellers can increase their chances of being found by potential customers.   

Helium 10 

Helium 10 is a suite of Amazon seller tools that can help businesses with everything from product research to listing optimization. It can be invaluable for Amazon sellers who want to improve their ranking in search results. Here are a few reasons to use Helium 10 for Amazon listings:

  • Helium 10 can help you choose the right keywords and provide data-driven listing optimization suggestions. Included are tools for keyword research, product optimization, and listing management. 
  • It can help you track your Amazon rankings over time, and offers features such as Amazon repricing and Amazon PPC management. 
  • Helium 10 has a free trial that allows you to try out features risk-free.  


DataDive uses data from Helium 10 and multiple artificial intelligence and machine learning models to optimize listings. Not only does DataDive help Amazon keep listings accurate and up-to-date, but it also helps ensure listings are relevant and useful for customers. The program provides access to Amazon’s extensive data resources, allowing businesses to see how their keywords perform and make adjustments. Additionally, the DataDive program can help businesses track their progress over time and identify any areas where they need to improve. Find out more about your Amazon keyword listings on the DataDive site. 

Optimize Listings  

Now that you’ve identified the right set of keywords, you will want to optimize your product listings. Amazon listing content optimization is based on keyword research. An effective listing will help your product stand out from the competition and attract potential buyers. Here are a few tips to help you optimize your Amazon listings: 

  • Use keywords in your product titles. Be sure to include relevant keywords that potential buyers might use when searching for products like yours. 
  • Keywords with high search volumes help Amazon’s search algorithm match your listing with relevant queries. Long tail keywords (keywords that are more specific and usually have lower search volumes) are often more relevant to what shoppers seek. Both highly searched keywords and long tail keywords make your listing more visible. 
  • Make use of bullets and short, concise descriptions. Bullets are an effective way to highlight the key features of your product. 
  • Use high-quality visuals that align with relevant keywords with A+ Content and Alt Text. This will help potential buyers find your listing more easily. 

Backend Search Terms  

Use backend search terms to optimize your Amazon listings. Backend search terms optimize listings at the backend. By including these keywords in the backend of your Amazon listing, you’ll increase the chances of your product showing up in the search results.  


A few factors are known to influence Amazon’s Sales Rank. Conversion determines the most in sales rank. The more a product sells, the better its ranking will become. Amazon also considers pricing when ranking products. Products with lower prices tend to rank higher than similar products with higher prices.  It can also be helpful to generate traffic to your listing from external sources by creating keyword-rich backlinks on other websites or writing product reviews on popular review sites. Amazon prefers products with a large number of reviews, as this indicates that they are popular and in demand. 

A+ Content  

Additionally, consider using A+ content. This feature allows you to add additional information and images to your listing. A+ content can help your listing stand out from the competition and give shoppers more information about your product. A+ content includes alt text, which can further boost your SEO and indexing. Formatting and other alt-text requirements are covered on Amazon Seller Central. 


The alt-text field is especially important for including extra product keywords. Alt-text helps Amazon’s search engine find and index your keywords. Additionally, alt-text can boost your product in Amazon’s algorithm, making it more likely to appear as a search result. By accurately describing your product in the alt text field, you will improve the chances of your listing appearing in Amazon searches, and you will also be helping those with visual impairments find your product.


Ensure Your Amazon Listings Are SEO Friendly  

Amazon uses a complex algorithm to rank products, and several factors can impact your ranking. Here are some simple tips to optimize your listings. Remember to choose relevant keywords and include them in your title and product description. Witz Group ensures the Amazon listings of partner brands are fully optimized. Take a look at this brand case study to see how we do this. 

By partnering with a business like Witz, brands ensure that their listings are completely optimized to increase traffic and sales on Amazon. Feel free to contact Witz Group for professional guidance. 

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