Augmented Reality is Transforming the Business Landscape

As the world rapidly evolves, it’s now more important than ever for brands to keep up with market trends and technological advancements. Augmented reality (AR) is quickly becoming one of the most prominent innovations in the business world. It has disrupted traditional marketing channels and is transforming the business landscape in unprecedented ways. The technology, which overlays digital images and interactive features onto our physical environment, has revolutionized the way brands interact and engage with their customers. AR potential extends beyond enterprise-level solutions and reaches into digital marketing strategies. Since it’s reshaping the modern business landscape, brands do well to pay close attention to AR as an integral component of their operations. 

How AR Transforms 

AR has quickly become an invaluable tool for e-commerce digital marketing. Companies are starting to use 3D objects, interactive movies, and even enhanced ads within their campaigns to stand out from the competition. AR technology bolsters customer experience by giving them the ability to virtually try out products, explore real-world settings with products highlighted, or even find an exact product based on visual cues. Brands can take advantage of this powerful tool and provide shoppers with an engaging experience that is sure to set them apart from the competition.  

There are exciting opportunities to increase customer engagement by creating a new way of interacting with products and services with AR. By enabling users to interact virtually via packaging, apps, brand websites, and other elements, companies can create personalized experiences and boost overall user satisfaction. AR offers individuals a way to explore products in unprecedented detail and access instructions even after making a purchase. This type of engagement leads to longer, more meaningful user experiences that could increase product loyalty.  

 Stellar AR Examples 

AR enables us to use smartphones and other digital devices more effectively. For example, it helps consumers visualize product designs and make precise measurements in real life without needing a physical prototype. Additionally, AR apps let users view virtual information or instruction overlays on their physical environment or objects of interest – empowering them with necessary tools. AR has long been a possibility, but now that smartphones are omnipresent, there is even more potential for brands everywhere. Here are some notable examples of how some brands have utilized AR.  

3D and True-To-Scale AR
IKEA Place takes AR to the next level, enabling customers to virtually place furnishings in their space. Featuring 3D and true-to-scale products such as sofas, lamps, rugs, and tables, this innovative technology allows shoppers to evaluate size, design, and functionality before making a purchase. Through AR technology, any space can come alive with stylish pieces – without ever having to leave the couch. 

AR Try-On
AR-powered try-on apps are revolutionizing the way consumers shop. Warby Parker is one of the latest companies to leverage AR technology with their app thanks to its ability to use face-mapping technology found in iPhones with the True Depth camera. Now shoppers can try on glasses from Warby Parker’s inventory without waiting for mail delivery or visiting a store. The AR try-on feature is enriched with photo sharing so customers seeking feedback can feel free to post pictures of themselves in their AR specs and get advice from family or friends. 

AR and Packaging
Product packaging can be an overlooked aspect of marketing, yet it holds the potential to make a significant impression. Packaging has the power to define narratives and brand perceptions, set your product apart from its competitors, and stay in the minds of consumers far beyond the purchasing moment. Using AR QR Codes allows brands to tell a story that helps build a sense of trust and loyalty among customers.  

Lay’s “Smiles” bags feature 31 amazing individuals who exemplify the company’s values of inclusion and celebration. This Lay’s AR packaging experience is powered by the Facebook Camera. Just by scanning a unique QR code on the back of each Smile bag, shoppers can virtually explore their favorite stories and celebrate original “Everyday Smilers.” This AR experience gives customers more insight into the backgrounds and stories of those featured, making this a unique and engaging campaign that pays homage to extraordinary people while promoting engagement.     

The Future of AR for Brands
AR has the potential to revolutionize how brands and consumers interact with each other, allowing for experiences that are unprecedented in scope. One especially promising area to watch is the Metaverse. With the potential to create digital avatars and map out auditory soundscapes that simulate life-like experiences, AR in the Metaverse has opened a world of possibilities for brands. Companies can already transfer digital items into the physical realm to provide their customers with unique interactions and otherwise inaccessible services. The future of AR is certain to supply more unimaginable scenarios as brands take advantage of the Metaverse and other outlets in the near future.  

Keep Your Brand Ahead of the Curve 
Having the right partner is key to staying ahead of the competition. Witz Group knows how complicated the technology landscape can be, and we’re committed to helping our partners reach their goals. We focus on supplying innovative solutions that make an impact. Our experienced teams are dedicated to success, so you can count on us to deliver results that keep you one step ahead. Reach out today to discover how we can help your brand stay ahead of the curve. 

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