Have You Unlocked the Power of Customer Reviews?

Reviews are extremely important in today’s digital world. They help brands build their reputation, strengthen their online presence, and attract new customers. However, sometimes businesses struggle to get customers to leave reviews. Here are some tips to successfully request reviews for your brand and increase your chances of receiving positive feedback. While these valuable insights may not apply to an Amazon seller, it’s a great start for businesses with a branded website.  


Make It Easy to Leave Reviews 

The first step to receiving reviews is to make it easy for your customers to leave them. Provide clear instructions and links to your review page. The best time to ask is right after a positive experience with your brand. Personalizing your request for a review can increase your chances of initiating customer engagement. Address customers by name and thank them for their business. Take the time to explain how their review can help improve your business and supply better services. 

A custom Google link is a perfect solution to make the process of leaving a review simple and seamless. If you don’t have a business account yet with Google, you can create one for free. Google provides a direct link for customers to visit your business profile. The URL is unique to your brand’s account and directs customers to the review tab of your profile. 

Emailing the review link directly to customers is an efficient and straightforward method of requesting reviews. You can also share the link on your website or social media pages to encourage customers to leave feedback.

Reach out to Your Loyal Customers  

Reviews can influence the decision-making process of potential clientele, which is why they are essential for a brand’s success. Here are some effective ways you can reach out to your loyal customers.


Personalized Email/Messages
Sending personalized emails or messages to your loyal customers can be highly effective. By addressing them directly, you make customers feel special, increasing the chances that they will leave a review. An email or message could also include an exclusive offer, such as a discount code, to incentivize them to leave a review. This approach is an excellent way to show your gratitude towards loyal customers while also motivating them to give their feedback.


The best time to send a request is right after positive engagement. Take advantage of the positive energy and ask for a review. It’s important to expand your reach by also asking stakeholders who have had a positive interaction with your business. By doing so, you increase your chances of getting more reviews while potentially attracting new customers.


Email Marketing Services

Email marketing services are an effective way to reach out to your loyal customers. They allow you to segment your audience and send targeted messages to ensure that the right customers receive your requests for reviews. Some of the popular email marketing services include MailChimp, ActiveCampaign, and Constant Contact. These services provide ready-made templates and automation tools that can help make the process of sending out requests for reviews more straightforward. 


Form Services 

Form services are excellent tools for following up after a customer has made a purchase. Google Forms, JotForms, SurveyMonkey, Typeform, and other form links can be embedded into an email. This makes it easy for the customer to fill in and leave their feedback. These forms can also provide information about how your product or service is performing based on the analytic data collected.

Competent Questions  

One way to ensure you’re receiving meaningful feedback is by asking specific questions that encourage reviewers to provide detailed feedback. Start by asking open-ended questions that invite customers to share their overall experience. For example, “What did you enjoy most about our product/service?” and “What could we have done better to improve your experience?”

Additionally, consider asking more specific questions based on the types of products or services your business offers. For example, you could ask questions like “Did our product/service meet your expectations?” or “How satisfied were you with the customer service you received?” These types of questions provide more valuable feedback that you can use to improve your brand.


Follow-Up On Negative Reviews 

It’s inevitable that you’ll receive negative reviews from time to time. Rather than ignoring them, it’s important to respond quickly to show customers that you value their opinions and want to make things right. When responding to negative reviews, keep a professional tone and avoid getting defensive or emotional. 

Start by acknowledging the customer’s concerns and thanking them for taking the time to leave feedback. Then, offer a solution or ask for more details so you can understand what went wrong. Following up on negative reviews can have a significant impact on your reputation. When potential customers see that you’re taking feedback seriously and responding in a professional manner, they’ll be more likely to trust your brand. 

Reward Positive Reviews  

Offering incentives for customers who leave positive reviews is an effective way to encourage more engagement. Examples of incentives include discounts on future purchases, free products, or a chance to win a prize. However, it is important to note that incentives should never be used to bribe customers for positive reviews. This is considered unethical and can damage your reputation on various platforms. 

Monitor Your Progress  

Tracking the number of reviews you receive over time is essential to understanding your brand’s online reputation. Management software such as ReviewTrackers, Trustpilot, and Podium can help you monitor and analyze your reviews. These tools not only enable you to track the number of reviews you receive, but they also allow you to respond and gain valuable insight. 

Reviews are crucial for any brand looking to establish a strong online presence. However, getting customers to leave reviews can be challenging. By making it easy for customers to leave reviews you can increase your chances of receiving positive feedback. Always value customer feedback and use it to improve your business. Witz strives to get each one of our partners ahead of the game. Reach out today!

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