In today’s booming digital era, leveraging the power of social media for e-commerce is as important as ever. If you’re looking for sales growth opportunities, with most of humanity scrolling through reels nonstop, it’s crucial to harness this momentum. YouTube, Facebook, Instagram, Snapchat, Pinterest, TikTok, and Amazon Posts offer unprecedented opportunities to connect with potential customers organically and through paid advertising. 

Why Social Media is Still a Must-Have

More than ever, winning on social media is a critical component of any brand marketing strategy. As many as 74% of consumers turn to their social networks for product advice. Never overlook how this tool can revolutionize your business just because it seems too hard to figure out. 

• Choose the Right Platform for Your Brand

It’s not necessary to be on all platforms all at once. What you’re selling may not appeal to the Snapchat audience. Do your research and give your time and energy to the platforms where your customers are spending most of their time. 

• Engage Your Audience with Reels

Humanize your brand, enhance relationships, and boost website traffic through original content. Tap into the growing power of reels or shorts. These short videos don’t need to be professionally made, only authentic with heartfelt or funny messaging that is true to your brand’s core values.

• Leverage Influencer Magic

Boost your brand’s street cred by partnering with social media influencers who genuinely want to promote your product’s benefits. Remember, an influencer with 1,000 quality followers is more impactful than one with 1,000,000 who are minimally engaged.  

• Harness the Power of Hashtags

To hashtag or not to hashtag? This is the eternal question digital marketers can’t quite answer. Best practices recommend using no more than three. Others are finding that hashtags can pigeonhole content and suppress the algorithm’s interest. Make sure to test out different approaches and see what works!

• Track Your Success

Every social media platform offers a built-in dashboard with metrics to track performance. Or you can centralize all the data through cloud-based apps like Sprout Social, HubSpot, or Hootsuite.