May 2024 Edition

Summer is just around the corner, and we’re kicking off the season with the newest edition of The E-Com Edge!

Dive into Amazon’s cutting-edge AI enhancements and explore how brands are harnessing the power of TikTok Shop. This newsletter is packed with excitement you don’t want to miss!

Vaseline Lip Therapy: Before & After

We recently had the opportunity to update Vaseline’s Lip Therapy listings. We optimized with updated images and copy to improve the product’s presentation.

Amazon’s New AI-Generated Search Feature

ROAS (Return On Ad Spend) is an important metric to track because it gives brands clear insight into sales returns on marketing investments. For Amazon specifically, brands want to see ROAS improve over time as advertising campaigns focus more on the most relevant, cost-effective keywords.

Typically, increasing an advertising budget will cause ROAS to drop, whereas decreasing a budget will cause the ROAS to improve, due to diminishing returns. A very high ROAS likely indicates that a brand is leaving money on the table and could benefit from a moderate budget increase.

While it is not the only metric used to measure campaign success, it is crucial to track and observe ROAS to help get a better understanding of whether a brand has good margins, as well as observe the growth potential of the brand compared to the overall market.

– Andrew Messinger, Advertising Specialist at Witz Group

Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty

Despite the uncertainty surrounding the potential TikTok ban, major brands are capitalizing on the latest e-commerce platform, TikTok Shop.

Click below to discover how brands are leveraging TikTok to boost sales.

Just for Laughs