t h e w i t z s t o r y
From selling perfume below ground
to bringing brands to new heights
From selling perfume below ground to bringing brands to new heights
In 2011, our founders were selling perfume out of a modest basement office. As they grew the business from the (under)ground up, they realized something:
So many incredible retail brands struggle to translate their success to the e‑commerce sphere. They don’t have the know‑how. They don’t have the manpower. They don’t have the time. And so the massive potential of e‑commerce remains unrealized.
Our founders thought: “What if we could leverage everything we’ve learned about selling online to help these struggling brands expand their presence and profits in a massive way?” Fast forward 10 years: we’ve partnered with over 100 health & beauty brands and counting to sell over 25,000 products and grow their brand on Amazon, Walmart.com, Ebay, and more. Our partners’ customers are so happy, they’ve propelled us to top‑ten seller status, with products flying off the digital shelves.
O U R P R O M I S E
A partnership that treats
your brand as our own
A partnership that treats your brand as our own
We play the long game
We’re laser‑focused on scaling your brand for long‑term viability, not just short‑term gain. As your partners in e‑commerce, we’ll work with you to create a plan that respects your brand and turns your buyers into brand ambassadors, skyrocketing your growth.
We don’t make grand promises and then not deliver. We don’t put our interests ahead of yours. And we certainly don’t rely on ambiguous communication. Your success is our priority, and we work hard to overdeliver on this from day one of our partnership, and every day after.
Our ambition matches yours
We don’t do “off the shelf” strategies or view you as “just another health & beauty brand.” We don’t put your products online and then leave you to figure out the rest yourself. Fully customizing a 360-degree growth strategy for your brand with an eye on industry best practices is what drives our success—and your revenue.
We work hard & speak soft
When someone else is managing your brand, stellar communication is critical. As a Witz partner, your every call is answered, your every product is handled with the attention and care it deserves. You’ll get so much time and TLC, it’ll feel like we’re part of your team (because we are).
t i m e l i n e
A door to our past.
A window to your future.
A behind-the-scenes peek at how we got here—and where we’re going.
2011
Witz starts out as a tiny 2-man operation selling perfumes from a basement in upstate NY.
2012
The following year, Witz expands into selling health supplements and relocates to an office and warehouse space of 1,800 sq ft.
2013
After achieving 345% growth since its founding, Witz adds natural foods to its list of products, partnering with Select Nutrition Supplements.
2014
Massive growth sees Witz make 2 moves in 1 year. First to an 8,000 sq ft warehouse. And when that got too small, to a 15,000 sq ft space in Montgomery, NY. At this point, Witz has 25 employees.
2015
Witz joins forces with UNFI - one of the biggest food distributors and sellers nationwide.
2016
Witz launches its first Brand Partnership with SheaMoisture. They go on to grow by over 170% in the first year
2017
Thanks to consistent high-speed growth, Witz needs more space. And more people. The business moves into a 50,000 sq ft space in Chester, NY. The workforce doubled in size to 50.
2018
Witz ships the first order with its new state-of-the-art robotic fulfillment system.
2019
Witz is going places. Big places. Unilever joins the family of Brand Partners.
2020
The COVID-19 pandemic sees unprecedented growth in e‑commerce. Despite challenges, the Witz team continues to fulfill orders on time. Witz's team jumps to 75 and hits 100 brand partners.
2021
So impressed by their results so far, Unilever adds products to its partnership with Witz.
2022
Witz released a proprietary Partner Portal, giving brands easy access to real-time and historical data. Witz grew exponentially, doubling the number of e-commerce partners.
2022
The future of e-commerce is automation. Witz continues to streamline its operations to speed up delivery times and minimize returns to surpass industry standards.
T E S T I M O N I A L S
See what our clients say
"Consistently delivered on their promises"
“Out of all the exclusive Amazon sellers we’ve worked with, none have been more cooperative, straightforward, honest and consistently delivered on their promises as Witz. We highly recommend them to all our colleagues.”
— Rich Iannone, Executive at Source Naturals
"Continuously optimization."
“What’s very unique about Witz’s approach was constant optimization — nowhere near set and forget. They continuously learn about our products to further improve our campaigns and results.”
— Cyrus S. Dennis, EVP Sales & Technology at SheaMoisture
In the chaotic world of e‑commerce,
you need a reliable partner
We’d love to hear how we can partner with you to get your brand soaring to new heights online.
Schedule a call with us today.
+1 (845) 457-6002 
