Amazon Global 

As an Amazon seller, you’ll come across a lot of terms, acronyms, and jargon that are unique to Amazon. From product categorization, to advertising campaigns, to metrics, Amazon’s language encompasses so many varied aspects of its extensive ecosystem. We’ve put together this glossary of key Amazon terms to help you become a savvy seller in much less time. Be sure to bookmark this page for your convenience!
EAN – European Article Number
A 13 digit number system for identifying retail products in Europe.
GTIN – Global Trade Item Number
Globally unique 14-digit number to identify items, products, and services.

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