Fulfillment & Logistics

As an Amazon seller, you’ll come across a lot of terms, acronyms, and jargon that are unique to Amazon. From product categorization, to advertising campaigns, to metrics, Amazon’s language encompasses so many varied aspects of its extensive ecosystem. We’ve put together this glossary of key Amazon terms to help you become a savvy seller in much less time. Be sure to bookmark this page for your convenience!
FBA – Fulfillment by Amazon
When Amazon is responsible for storing your products in Amazon’s fulfillment centers. FBA means Amazon will pick, pack, ship, and provide customer service for these products.
FBM – Fulfilled by Merchant
Also known as MF (Merchant Fulfilled), this refers to shipping products directly to the end customer yourself, as opposed to Amazon doing it.
FC – Fulfillment Center
An Amazon warehouse.
FNSKU – Fulfillment Network Stock Keeping Unit
An Amazon product identifier for products that are fulfilled by Amazon.
SFP – Seller Fulfilled Prime
Sellers that stick to the Amazon Prime SLA, but ship from their own warehouses and control their own fulfillment.

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