Amazon Seller Glossary – General 

As an Amazon seller, you’ll come across a lot of terms, acronyms, and jargon that are unique to Amazon. From product categorization, to advertising campaigns, to metrics, Amazon’s language encompasses so many varied aspects of its extensive ecosystem. We’ve put together this glossary of key Amazon terms to help you become a savvy seller in much less time. Be sure to bookmark this page for your convenience!
ASIN – Amazon Standard Info Number
Each Amazon product will have a unique 10-character alphanumeric unique identifier that is used specifically for and within Amazon. ASINs can be further broken down into parent and child ASINs for products that have one overall item or style (the parent) with multiple choices when it comes to color, size, pack size, etc. (the child ASINs).
BSR – Best Seller Rank
The order and ranking of a product in the category where it is listed. The rank is updated hourly and takes into account recent and past sales history. If there are no sales (ie, the product is new), the rank will be “None.”
A group of complementary products sold as one ASIN unit.
Buy Box 
The button customers use to purchase a product on an Amazon detail page. The phrase “winning the Buy Box” refers to the merchant (whether Amazon or third-party) that a customer buys from when added to cart. Buy Boxes are won through complex algorithms related to stock, ratings, customer service rankings, etc.
Category Page
A landing page for a specific group of products within the Amazon website. Examples: Books, Electronics or Toys & Games.
Child ASIN
A buyable variant of a parent ASIN, when the customer must select an option such as size or color to purchase. All child ASINs should be on one detail page, under the parent ASIN.
DP – Detail Page
A product page for an ASIN on Amazon. This displays important info such as price, title, bullets, description, customer reviews, etc.
Existing Customers
Audiences who have purchased or re-purchased your brand or items on Amazon.
Lost Buy Box (LBB)
Clicks on a detail page where Retail lost the BuyBox to 3P sellers.
Parent ASIN
An ASIN that serves to group variations on one detail page. Each main ASIN can have multiple variants, such as color, size, flavor, scent, etc. The variants are referred to as child ASINs.
Sales Rank
Amazon’s internal ranking of products in search and browse.
Seller Central
The platform used for selling on Amazon as an individual or smaller business
An Amazon brand store, and a mini shop within Amazon curated for your brand.
UPC – Universal Product Code
A 12-digit number displayed with the barcode on the vast majority of retail products.
Verified Review 
A review obtained from a genuine purchaser of the product in question.

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