Listing Content

As an Amazon seller, you’ll come across a lot of terms, acronyms, and jargon that are unique to Amazon. From product categorization, to advertising campaigns, to metrics, Amazon’s language encompasses so many varied aspects of its extensive ecosystem. We’ve put together this glossary of key Amazon terms to help you become a savvy seller in much less time. Be sure to bookmark this page for your convenience!

A+ Content: A detail page where the product description has enhanced content and branding. This includes graphics and images embedded into the page. A+ Content used to be specifically for vendors, but has now also replaced Enhanced Brand Content (EBC) for sellers.

EBC – Enhanced Brand Content: A detail page where the product description has enhanced content and branding, which includes graphics and images embedded into the page. EBC content used to be specifically for sellers. As of 2020, EBC is obsolete and has been replaced by A+ Content.

Listing Optimization: The process of improving an Amazon detail page and product information, including titles, bullet points, features, description, and images.