How many times have you felt the tension between the conflicting viewpoints of “Don’t sweat the small stuff” and “Pay attention to the details?”Forbes magazine says, “When entrepreneurs pay attention to detail, it can completely transform the customer experience,” and we can all agree, the customer’s expectations have increased in the digital marketplace. Yes, stand back and look at the big picture. But, it’s also a good idea to zoom in on a previously overlooked customer service opportunity or chance to engage with your customers and see where it takes you next. We know you want a beautiful storefront that directs shoppers to optimized listings but do you take the time to matters such as addressing your customers’ questions and comments? Consumers will read this section posted with your listing—and in many cases, attending to this detail is well worth the effort. Read on to learn why you should engage with your customers through their Amazon questions and some of the bonus benefits of attending to this e‑commerce business detail. – The Witz Team – | 
