February 2025 Edition

February is here, and love is in the air—for growth, success, and all things e-commerce! This month’s edition of The Ecom Edge is packed with fresh insights to keep your brand thriving all year long.

What’s inside:

• Amazon’s New Title Policy

• Q4 Earnings Report for Amazon

• TikTok Shop’s New Markets

• And more!

New Product Videos for Uncle Lee’s Tea

Uncle Lee’s Tea wanted to highlight their products with new videos, so we took their ideas and transformed them into engaging visuals that showcase their delicious teas and connect with customers.

All About The Numbers

Amazon has updated their title policy to make titles easier to read and avoid keyword stuffing.

New Guidelines:

• Titles may not exceed 200 characters, including spaces.

• Special characters are no longer allowed unless they are part of the brand name.

• Keyword repetition restrictions.

  • A word can appear in a title no more than twice, but if it is part of the brand name, its appearance in the brand name does not count toward this limit.

As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed

Amazon has shut down its short form video platform, Inspire, which was created to compete with TikTok. Meanwhile, TikTok Shop is expanding to five countries, including Brazil, which is their 3rd largest market with 92 million users.