Amazon isn’t just for consumers anymore. Its B2B division, Amazon Business, hit an estimated $35 billion in annual gross merchandise sales in 2023. For CPG brands, this presents a growing and often underutilized revenue stream that taps into bulk, repeated purchases from gyms, offices, hotels, schools, and more.

What is Amazon Business?
Amazon Business launched in 2015 as a separate marketplace tailored to business buyers. Key features include:

• Bulk pricing and quantity discounts
• Tax-exempt purchasing
• Purchase orders and invoicing
• Multi-user accounts with approval workflows
• Insights and procurement analytics

Why It Makes Sense for CPG Companies 

1. Recurring Demand for Essentials Gyms, salons, offices, and schools need shampoo, snacks, hand soap, and more on repeat. B2B buyers typically reorder, increasing customer lifetime value without extra acquisition costs.
2. Cost-Effective Growth By listing your products on Amazon Business, you’re plugging into a built-in marketplace where millions of verified business buyers are already searching for hygiene essentials, food products, and more. You’re not chasing leads, they’re finding you.
3. Brand Control & Visibility Business-only product listings allow you to manage pricing and messaging while reducing unauthorized resellers, giving you more control over your brand’s presentation.
4. Smarter Targeting You can reach high-volume purchasers without cluttering your consumer-facing listings. It’s a more strategic and segmented way to grow.

If you’re already selling on Amazon, expanding into B2B is one of the lowest-effort, highest-upside moves you can make. You don’t need to reinvent your brand, just repackage it for bulk buyers, set pricing intelligently, and meet demand where it’s already growing.

Ready to grow your B2B presence? Contact us today!