May 2025 Edition

Summer is just around the corner, and so is a fresh wave of e‑commerce insights in this month’s edition of The Ecom Edge. From refreshed packaging for Vital Earth Minerals to industry insights on Target’s recent sales dip, we’ve got your monthly dose of e‑commerce trends, tips, and updates!

Packaging Updates for Fulvic Mineral Mist

We partnered closely with the Vital Earth Minerals team during the rebrand of their Fulvic Mineral Mist. While the product itself was exceptional, the packaging didn’t quite reflect the luxurious experience it delivers. We’re thrilled to see this transformation come to life!

E-commerce has seen consistent growth over the past decade, with global online spending now surpassing $5.7 trillion. It’s no surprise that more businesses are looking to tap into this booming market. To stay competitive, it’s crucial to understand which product categories are currently driving consumer demand.

All About The Numbers

Target Reports Sales Drop as Consumers Focus on ‘Needs-Based Categories’

Target sales slipped as shoppers prioritized everyday essentials, but digital orders are picking up speed — especially curbside and same-day delivery. Click to see how shifting shopping habits are shaping Target’s game plan.