About us

Your Strategic Partner for Business Success

Witz Group is more than an e-commerce services company – we’re a team of passionate, veteran problem-solvers deeply invested in our partners’ growth.

A partnership that treats your brand as your own

We invest in your brand’s future

As your partners in e‑commerce, we’ll work with you to create a plan that respects your brand and turns your buyers into brand ambassadors, skyrocketing your growth.

Our ambition matches yours

Fully customizing a 360-degree growth strategy for your brand with an eye on industry best practices is what drives our success—and your revenue.

We deliver on every commitment

We don’t make grand promises and then not deliver. Your success is our priority, and we work hard to overdeliver on this from day one of our partnership, and every day after.

Your brand gets our full attention

When someone else is managing your brand, stellar communication is critical. As a Witz partner, your every call is answered, your every product is handled with the attention and care it deserves.

A door to our past.

A window to your future.

A behind-the-scenes peek at how we got here—and where we’re going.

2011

Our first step

Founded with a vision to transform businesses, we started our journey. Our first step was selling perfume out of a modest basement office.

2012

Strategic expansion

The following year Witz expands into selling health supplements and relocates to an office and warehouse space out of 1,800 sq ft.

2013
& 2014

Explosive growth

After achieving 345% of growth since its founding, Witz adds natural foods to its lists of products, partnering with select nutrition supplements.


Massive growth sees Witz makes two moves in 1 year. Fist to an 8,000 sq ft warehouse. And when that got too small, to a 15,000 sq ft space in Montgomery, NY. At this point, Witz has 25 employees.

2015

Collaborations

Witz join forces with UNFI-one of the biggest food distributors and sellers nationwide.

2016

First partnership

Witz launches its first brand partnership with SheaMoisture.
They go on to grow by over 170% in the first year

2017

Another expansion

Thanks to consistent high-speed growth, Witz needs more space. And more people.

 

The business moves into a 50,000 sq ft space in Chester, NY. The workforce doubled in size to 50.

2018

State-of-the-art fulfillment

Witz ships the first order with its new state-of-the-art robotic fulfillment system.

2019

New brand partners

The COVID-19 pandemic sees unprecedented growth in
e-commerce. Despite challenges, the Witz team continues to fulfill orders on time. Witz’s team jumps to 75 and hits 100 Brand Partners.

2020

E-commerce boom

The COVID-19 pandemic sees unprecedented growth in
e-commerce. Despite challenges, the Witz team continues to fulfill orders on time. Witz’s team jumps to 75 and hits 100 brand partners.

2021

More products

So impressed by the results so far, Unilever trusts Witz with more products from their catalog.

2022

Partner Portal release

Witz released a proprietary Partner Portal , giving brands easy access to real-time and historical data.


Witz grew exponentially, doubling the number of 
e-commerce partners.

2023
& Beyond

Surpassing industry standards

The future of e-commerce is in automation.
Witz continues to streamline its operations to speed up delivery times and minimize returns to surpass industry standards.

Why brands love working with Witz

  • Beauty & Skin Care

    “We view Witz as a true partner—they help build our business. And so, we go and will continue to go to them before any other seller.

    Jeff Carducci

    Mad Hippie
  • Beauty & Personal Care

    “Witz stays on top of things… They do a very nice job of representing our brands and products, and even proactively make adjustments when necessary. They’re a great partner!

    Jeff Rajanen

    Unilever
  • Grocery & Gourmet Food

    “Their dedicated team of professionals are knowledgeable, kind, and hard working. They provide honest, actionable insights, while being open to suggestions.

    Roseann Pohida

    Twinings Tea
  • Health & Household

    “The team at Witz is not only driven and dedicated in sales, but also incredibly committed to creative work. They shine the greatest light on a brand, to the point it almost feels like Witz is part of Sliquid.

    Michelle Marcus

    Sliquid
  • Grocery & Gourmet Food

    “The teamwork and working relationship, combined with Witz’s strategy and focus with our quality products at the right price, create a wonderful marriage.

    James O'Young

    Uncle Lee
  • E-Health & Household

    “Amazon can be difficult to navigate for a busy company without dedicated staff that knows what they’re doing… Witz provides that level of expertise for us and it just works, because they are dedicated to our success!

    JoAnn Baker

    Lily of the Desert

Witz Group’s powerhouse brand partners

Real results. Soaring metrics.

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In the chaotic world of e‑commerce,
you need a reliable partner

We’d love to hear how we can partner with you to get your brand soaring to new heights online. Schedule a call with us today.

Soar to new heights with Witz. Soar to new heights with Witz. Soar to new heights with Witz. Soar to new heights with Witz. Soar to new heights with Witz. Soar to new heights with Witz.

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