About us
Your Strategic Partner for Business Success
Witz Group is more than an e-commerce services company – we’re a team of passionate, veteran problem-solvers deeply invested in our partners’ growth.
A partnership that treats your brand as your own
We invest in your brand’s future
As your partners in e‑commerce, we’ll work with you to create a plan that respects your brand and turns your buyers into brand ambassadors, skyrocketing your growth.
Our ambition matches yours
Fully customizing a 360-degree growth strategy for your brand with an eye on industry best practices is what drives our success—and your revenue.
We deliver on every commitment
We don’t make grand promises and then not deliver. Your success is our priority, and we work hard to overdeliver on this from day one of our partnership, and every day after.
Your brand gets our full attention
When someone else is managing your brand, stellar communication is critical. As a Witz partner, your every call is answered, your every product is handled with the attention and care it deserves.
A door to our past.
A window to your future.
A behind-the-scenes peek at how we got here—and where we’re going.
2011
Our first step
Founded with a vision to transform businesses, we started our journey. Our first step was selling perfume out of a modest basement office.
2012
Strategic expansion
The following year Witz expands into selling health supplements and relocates to an office and warehouse space out of 1,800 sq ft.
2013
& 2014
Explosive growth
After achieving 345% of growth since its founding, Witz adds natural foods to its lists of products, partnering with select nutrition supplements.
Massive growth sees Witz makes two moves in 1 year. Fist to an 8,000 sq ft warehouse. And when that got too small, to a 15,000 sq ft space in Montgomery, NY. At this point, Witz has 25 employees.
2015
Collaborations
Witz join forces with UNFI-one of the biggest food distributors and sellers nationwide.
2016
First partnership
Witz launches its first brand partnership with SheaMoisture. They go on to grow by over 170% in the first year
2017
Another expansion
Thanks to consistent high-speed growth, Witz needs more space. And more people.
The business moves into a 50,000 sq ft space in Chester, NY. The workforce doubled in size to 50.
2018
State-of-the-art fulfillment
Witz ships the first order with its new state-of-the-art robotic fulfillment system.
2019
New brand partners
The COVID-19 pandemic sees unprecedented growth in
e-commerce. Despite challenges, the Witz team continues to fulfill orders on time. Witz’s team jumps to 75 and hits 100 Brand Partners.
2020
E-commerce boom
The COVID-19 pandemic sees unprecedented growth in
e-commerce. Despite challenges, the Witz team continues to fulfill orders on time. Witz’s team jumps to 75 and hits 100 brand partners.
2021
More products
So impressed by the results so far, Unilever trusts Witz with more products from their catalog.
2022
Partner Portal release
Witz released a proprietary Partner Portal , giving brands easy access to real-time and historical data.
Witz grew exponentially, doubling the number of
e-commerce partners.
2023
& Beyond
Surpassing industry standards
The future of e-commerce is in automation. Witz continues to streamline its operations to speed up delivery times and minimize returns to surpass industry standards.
Why brands love working with Witz
-
Beauty & Skin Care
“We view Witz as a true partner—they help build our business. And so, we go and will continue to go to them before any other seller.
Jeff Carducci
Mad Hippie -
-
Beauty & Personal Care
“Witz stays on top of things… They do a very nice job of representing our brands and products, and even proactively make adjustments when necessary. They’re a great partner!
Jeff Rajanen
Unilever -
-
Grocery & Gourmet Food
“Their dedicated team of professionals are knowledgeable, kind, and hard working. They provide honest, actionable insights, while being open to suggestions.
Roseann Pohida
Twinings Tea -
-
Health & Household
“The team at Witz is not only driven and dedicated in sales, but also incredibly committed to creative work. They shine the greatest light on a brand, to the point it almost feels like Witz is part of Sliquid.
Michelle Marcus
Sliquid -
-
Grocery & Gourmet Food
“The teamwork and working relationship, combined with Witz’s strategy and focus with our quality products at the right price, create a wonderful marriage.
James O'Young
Uncle Lee -
-
E-Health & Household
“Amazon can be difficult to navigate for a busy company without dedicated staff that knows what they’re doing… Witz provides that level of expertise for us and it just works, because they are dedicated to our success!
JoAnn Baker
Lily of the Desert -
Witz Group’s powerhouse brand partners




















Real results. Soaring metrics.
In the chaotic world of e‑commerce, you need a reliable partner
We’d love to hear how we can partner with you to get your brand soaring to new heights online. Schedule a call with us today.