Success Stories

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Traditional, farm-grown teas turned online success: Alvita partners with Witz resulting in impressive double-digit growth.

Partner Since



Partner Since




growth in Amazon sales since 2020


new bundles were launched since 2020


ROAS from Amazon advertising

The challenge

Alvita Tea was founded in 1922 to bring the healing properties of alfalfa to the masses. Since then, Alvita has expanded its lineup to include 43 unique herbal teas, carefully sourced to provide top-quality taste with powerful medicinal benefits.

For nearly a century, Alvita teas retailed in health food stores. However, the brand recently realized selling online would result in an expanded customer base and improve satisfaction among existing clients. Keenly aware of Amazon’s tremendous popularity among online shoppers, yet lacking the expertise to scale up and sell online, Alvita pursued partnerships with several Amazon sellers—only to see mediocre results. After a referral from one of their brokers, Alvita Tea began working with the Witz Group, and within one year, Alvita tea experienced impressive double-digit growth.

The partnership

Alvita knew that bringing their products to the online masses would require enhancements to support order fulfillment, data-driven decision-making to convert more sales, marketing know-how, and so much more. It didn’t take long for Alvita to realize that, unlike previous partners, the Witz Group was truly results-oriented and witnessed the systematic approach used to manage the various aspects of Amazon selling.

This results-oriented approach manifested itself in the Witz Group’s focus on optimizing Alvita’s product listings in order to convert more sales. An essential component of this optimization involved an upgrade to Alvita’s packaging. The Witz Group recommended a more modern and colorful design for Alvita’s tea boxes which easily allowed customers to find their favorite flavor as well as grab more attention online — and it worked. The newly vibrant and eye-catching product listings stand out from the competition and have ushered in more sales.

“What I love about working with the Witz Group is that they’re constantly looking at the data to make informed decisions that increase conversions,” says Gerald Dewes. “They don’t just add our product listings and call it a day—they strategically monitor our performance and metrics, and they give suggestions on how we can update our listings to get more hits and more sales.”

As a result of the Witz Group’s investment in Alvita’s success, the brand experienced unprecedented growth. Alvita is confident Amazon plays a critical role in their business’s success, and they know they can trust the Witz Group to help them scale up.

The future

As Witz provides tailored support to grow Alvita’s Amazon sales, Alvita has some exciting plans on the horizon: diversifying its product listings with seasonal tea multipacks, upgrading its product packaging with a more colorful and youthful design, and launching an exclusive tea bundle in honor of their 100th year in business. Alvita looks forward to seeing significant growth in the years ahead, and their work with Witz Group instills confidence that this growth is within reach.

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