mpoje@hazak.tech

Many brands don’t realize they’re losing ground to Amazon’s private label competition until sales begin to decline. By that point, lower-priced alternatives may already be ranking for key search terms, capturing market share, and building review volume.

This audit is designed to help you identify potential vulnerabilities before they impact performance. Work through each section honestly to see where your brand is protected and where improvements may be needed.

If you sell on Amazon, you’ve probably seen it happen. One reseller drops your price by a few cents to win the Buy Box. Another follows. Then another. Before long, pricing is inconsistent across listings, margins start shrinking, and the brand positioning you worked hard to build starts slipping.  That is exactly what MAP pricing

You search your brand on Amazon and immediately notice something is off. The price is below MAP (Minimum Advertised Price), the images are outdated, and the listing content no longer reflects your brand. In many cases, the issue comes down to whether your business operates as a 1P or 3P seller on Amazon. The difference

Search for your product on Amazon. If you see sellers you don’t recognize or pricing that looks off, there is a problem. Most brands don’t realize their listings are being hijacked until reviews drop, the Buy Box disappears, or sales slow down. By then, the damage is already affecting performance. This is where Amazon listing