Success Stories
We’ve turned scores of brands into stunning online successes. Here are their stories.
CASE STUDY
Butter Buds
Sprinkle‑on butter seasoning has been available for online purchase in major marketplaces since 2015. Today, it is available in an impactful Amazon Storefront with fully optimized Amazon listings – thanks to the team at Witz Group.
Partner Since
2022
Website
Partner Since
Website
2022
(YOY Q1 2021 vs Q1 2022)
(From 25k to 3,600 in the Grocery Category)
The challenge
In business for over 40 years, Butter Buds healthy B2B presence includes working with commercial food manufacturers, specialty food companies, and food service institutions to provide concentrated dairy flavors and specialty flavor ingredients.
Butter Buds Sprinkles are a direct‑to‑consumer retail product. Easy to shake granules of real butter, to be used on top of hot foods, and designed to deliver the richness of butter with drastically reduced calories.
Ready to fully engage in online retail sales of their hero consumer product, Butter Buds was launched in the world of e‑commerce using a single product strategy but quickly saw the need for a dramatic digital storefront and listing makeover.
The partnership
The Witz Group carefully analyzed every aspect of Butter Buds Sprinkles online listing quality versus its competitors and industry best practices. The team conducted extensive keyword research, allowing for more robust and purposefully written titles with optimized description bullets.
Product renderings, feature/benefit visuals, lifestyle images, and an attention‑grabbing video were custom created with cohesive coloring, lighting, and messaging. Eye‑pleasing graphics were also skillfully designed for Enhanced Brand Content (EBC) and a vibrant storefront banner.
Crafting impactful product listings and an enticing storefront requires research, insight, skill, and knowledge. The professionals at Witz Group delivered stellar results that translated into an impressive 96% increase in sales!
In addition to a marked sales increase, Butter Buds now enjoys an “Amazon Choice” badge with their product listing. To receive this badge, a brand must have positive customer reviews, be Prime‑eligible, have competitive pricing, and of course, a well‑designed listing.
The future
Continued growth requires continued attention. An effective advertising strategy can yield an even higher market share. Butter Buds may consider promoting their product using Amazon’s various promotional tools. Witz Group looks forward to continuing successful collaborations with this tasty brand!
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