E-commerce sellers are selling on multiple marketplaces to increase sales and decrease risk.

The Smart Seller’s Playbook: Expanding Beyond Amazon

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Amazon continues to be a powerful engine for e-commerce success, but an increasing number of brands and third-party sellers are actively diversifying—or even shifting—toward platforms like Walmart Marketplace, Target Plus, and TikTok Shop. This move toward multi-channel selling isn’t about leaving Amazon behind. It’s a strategic approach to increase visibility, improve margins, and reduce risk […]

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