Elizabeth

E-commerce sellers are selling on multiple marketplaces to increase sales and decrease risk.

The Smart Seller’s Playbook: Expanding Beyond Amazon

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Amazon continues to be a powerful engine for e-commerce success, but an increasing number of brands and third-party sellers are actively diversifying—or even shifting—toward platforms like Walmart Marketplace, Target Plus, and TikTok Shop. This move toward multi-channel selling isn’t about leaving Amazon behind. It’s a strategic approach to increase visibility, improve margins, and reduce risk […]

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Why Selling B2B on Amazon Is a Smart Move for Your Brand

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Amazon isn’t just for consumers anymore. Its B2B division, Amazon Business, hit an estimated $35 billion in annual gross merchandise sales in 2023. For CPG brands, this presents a growing and often underutilized revenue stream that taps into bulk, repeated purchases from gyms, offices, hotels, schools, and more. What is Amazon Business?Amazon Business launched in

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Protecting Your Brand’s Reputation – Managing Seller Feedback & Reviews

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In a marketplace where customer trust is earned with star ratings and split-second decisions, your seller feedback and product reviews directly influence not only your sales but also your long-term success. So how do you protect your brand reputation on Amazon? It starts with smart, proactive management of your feedback and reviews. Why Feedback &

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Cartoon image depicting someone being confused about an algorithm.

How to Win Amazon’s A10 Algorithm

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Amazon’s algorithm might not be as mysterious as it seems—but understanding how it works is essential if you want to win on the world’s largest e-commerce platform. Whether you’re launching a new product or trying to boost an existing one, the A10 algorithm is what determines your visibility, relevance, and ultimately, your sales. So, how

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Unleashing the Power of Customer Feedback from Amazon Seller Central

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Customer feedback is essential for thriving in Amazon’s competitive e-commerce ecosystem. Amazon Seller Central offers two convenient tools to help sellers evaluate how their products are being received—both in terms of physical condition and the value they deliver. Customer Reviews consolidates public reviews and feedback from shoppers. Voice of the Customer (VOC) provides raw and

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Amazon Haul: A New Frontier for Amazon Sellers?

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Amazon Haul is Amazon’s latest offering, a mobile-exclusive platform that feels like a mix of Temu and Shein. Focused on trendy, fast-moving, and budget-friendly items, Amazon Haul is designed for deal-seeking shoppers who don’t mind longer shipping times. But what does this mean for brands and sellers already thriving on Amazon’s primary marketplace? Let’s dive

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The Smart Seller’s Playbook: Expanding Beyond Amazon

Why Selling B2B on Amazon Is a Smart Move for Your Brand

Protecting Your Brand’s Reputation – Managing Seller Feedback & Reviews

How to Win Amazon’s A10 Algorithm

Unleashing the Power of Customer Feedback from Amazon Seller Central

Amazon Haul: A New Frontier for Amazon Sellers?

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