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Building Community on TikTok and Why It Matters for Amazon Sales

Leave a Comment / Uncategorized / Elizabeth

In today’s e-commerce landscape, success on one platform can ripple across others. This has been seen frequently in viral TikTok videos, causing a dramatic increase in sales on Amazon. While highly viral videos create the most dramatic halo effect, brands should not overlook the impact of consistent engagement and community, as sustained TikTok activity can […]

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The Power of Data: Amazon Brand Analytics

Leave a Comment / Uncategorized / Elizabeth

On Amazon, success is less about guessing what might work and more about understanding how customers actually search and buy. As competition increases across nearly every category, brands need clear insights to decide where to invest, what to optimize, and how to grow sustainably. Amazon Brand Analytics, often referred to as ABA, is a

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Amazon Haul on phone with fidget toys as the background

Amazon Haul: Is It Delivering?

Leave a Comment / Uncategorized / Elizabeth

When Amazon quietly launched its Haul beta in 2024, it felt like the most radical rethink of the Amazon shopping experience in years. Moving away from search-driven browsing and bullet-point listings, Haul promised a curated, visual, and impulse-friendly shopping flow designed to compete directly with social-commerce giants like Temu and TikTok Shop. A year later,

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The Role of Project Amelia in Amazon’s Platform Evolution

Leave a Comment / Uncategorized / Elizabeth

Amazon’s transformation from a bookseller to a global platform giant is no longer just a story of scale — it’s a story of intelligence. As artificial intelligence becomes the heartbeat of Amazon’s operations, its most profound impact in 2025 is through the launch of Project Amelia. This generative, agentic AI assistant represents a bold shift:

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A street sign with a sign saying "Best Price" and a sign saying "Better Price" pointing in opposite directions.

The Hidden Cost of Price Wars on Amazon

Leave a Comment / Uncategorized / Elizabeth

When it comes to competing on Amazon, many sellers believe that lowering prices is the quickest way to win the Buy Box and boost sales. However, it often sparks a price war that can hurt profitability and brand reputation in the long run. What Are Price Wars on Amazon? A price war occurs when multiple

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Amazon Storefronts: How Brands Can Boost Sales and Build Identity

Leave a Comment / Uncategorized / Elizabeth

In today’s crowded e-commerce world, simply listing products isn’t enough for brands to stand out. Success requires a cohesive brand experience, engaging customer experiences, and strategic storytelling. Amazon Storefronts provide exactly that: a customizable, brand-focused space on Amazon where brands can showcase their products, highlight their mission, and create a seamless shopping journey that builds

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Building Community on TikTok and Why It Matters for Amazon Sales

The Power of Data: Amazon Brand Analytics

Amazon Haul: Is It Delivering?

The Role of Project Amelia in Amazon’s Platform Evolution

The Hidden Cost of Price Wars on Amazon

Amazon Storefronts: How Brands Can Boost Sales and Build Identity

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