Amazon 1P vs 3P Sellers: What’s the Difference and Which Is Right for Your Brand?

You search your brand on Amazon and immediately notice something is off. The price is below MAP (Minimum Advertised Price), the images are outdated, and the listing content no longer reflects your brand. In many cases, the issue comes down to whether your business operates as a 1P or 3P seller on Amazon. The difference […]

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Amazon Listing Brand Protection: What It Is and Why Every Brand Needs It

Uncategorized / Jessica-Amundson

Search for your product on Amazon. If you see sellers you don’t recognize or pricing that looks off, there is a problem. Most brands don’t realize their listings are being hijacked until reviews drop, the Buy Box disappears, or sales slow down. By then, the damage is already affecting performance. This is where Amazon listing

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Amazon’s New Supply Chain Services: What Brands Should Know

Leave a Comment / Uncategorized / Jessica-Amundson

Amazon is no longer just a marketplace. The company has been steadily building out a full logistics network, and it is now making that infrastructure available to brands through Amazon Supply Chain Services (ASCS). The goal is to give businesses one place to manage freight, storage, fulfillment, and distribution instead of juggling multiple vendors and

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Why Some Amazon Listings Convert and Others Don’t

Leave a Comment / Uncategorized / Jessica-Amundson

Two Amazon listings can receive nearly identical traffic and produce completely different sales results. One converts consistently. The other bleeds clicks without generating revenue. The difference rarely comes down to luck. It comes down to what happens after a customer arrives on the page. 1. Visibility vs. Conversion Most brands treat Amazon growth as a

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Unlock Your Products’ Potential: A Comprehensive Guide to Amazon’s A/B Testing

Leave a Comment / Uncategorized / Elizabeth

Have you ever wondered if a small tweak to your product listing could make a big difference in sales? A/B testing can help you find out. A/B testing is a method of comparing two versions of a product listing asset or advertisement to determine which one performs better. By testing different variations, you can optimize

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Building Community on TikTok and Why It Matters for Amazon Sales

Leave a Comment / Uncategorized / Elizabeth

In today’s e-commerce landscape, success on one platform can ripple across others. This has been seen frequently in viral TikTok videos, causing a dramatic increase in sales on Amazon. While highly viral videos create the most dramatic halo effect, brands should not overlook the impact of consistent engagement and community, as sustained TikTok activity can

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