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What are you doing to build brand loyalty and get repeat buyers? A big focus of marketing is customer engagement. Read on to see how you can or can’t interact with your customers on Amazon and how Amazon is changing that with their new beta tool, Manage Your Customer Engagement.  Building a brand is about […]

Amazon lists the various image requirements sellers must adhere to when providing photos, drawings, or illustrations with their marketing content. Most are technical information regarding file size, file naming, the need for professional images, and other company standards. But there are 5 main areas of focus to ensure the pictures you use are optimal for

As a brand owner, each of Amazon’s advertising cost metrics are meaningful to understand how the advertising dollars spent generate revenue against a specific campaign: in percentage  in dollars against total sales  These metrics allow you to see beyond whether the sales needle has moved by giving detailed hard numbers as they relate to the

This is not about morals or ethics. This is your business on the line. And Amazon is not a fair playing ground. So, why should you play fair? You may be tempted to bring in illegitimate reviews. You might even feel forced to do so. As crucial as it might be to sales, it doesn’t

As we gear up to meet and exceed our 2021 goals, we need to prepare and look toward 2022. Here is a list of top trends to watch out for in 2022, and what to do to capitalize on them.  Here are 8 things we’ll likely see more of in 2022: I like to call

Amazon’s customer questions and answers section is an important feature that’s overlooked by many Amazon sellers. Available on every product listing, this interactive tool gives customers the ability to ask questions about the item’s features, function, durability, and more.  As the product seller, you can have a significant impact on your customers’ purchasing decisions by