A+ Content is an Amazon store-exclusive feature designed to showcase products in the best light possible by creating richer listings. Also known as Enhanced Brand Content or EBC, this design element allows you to optimize product listings with in-depth descriptions, comparison charts, images, and more. A+ Content encourages customers to browse your page for longer […]
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Amazon offers a wide variety of discounts. When sellers and brands utilize Amazon deals and coupons, they have a better chance of standing out in the sea of competitors. These discounts can provide increased product exposure and help attract shoppers. Learn about the difference between the various promotional tools that draw in customers and increase
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This July 12 and 13 is Amazon Prime Day, the company’s biggest sales event of the year! With a record amount of shoppers expected to flock to the Amazon website during the sales event, third-party sellers have a lot to cash in on. Last year, Amazon Prime Day sales totaled $11 billion, and in 2020,
Cash in On Prime Day’s Buying Frenzy: Best Practices for Amazon Sellers Read More »
Amazon offers several pay-per-click (PPC) advertising options that allow sellers to promote their products and brand within search results. This powerful advertising tactic is very popular among Amazon sellers for its ability to effectively grow awareness of your brand and increase sales. In fact, Amazon’s data reveals sellers experience a 40% average weekly increase in
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With over 1.9 million selling partners on Amazon, it shouldn’t come as a surprise that sales of counterfeit goods on the site are a legitimate concern. Yet the extent of this problem is quite staggering, and unfortunately, it has gotten worse in recent years – in 2020 alone, Amazon blocked 10 billion counterfeit listings. To
Protect Your Business from Counterfeits with Amazon Transparency Codes Read More »
Established Seasonal Sales Cycles & Weather Forecasts: How do they influence online shoppers? Savvy researchers investigate shopping cycles and trends to stay ahead and plan for the consumers’ most likely time to reach for their wallets. Marketing calendars highlight holidays to coordinate sales and specials. The pandemic came and blew many strategic plans out of
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