Stand Out Amazon badges distinguish sellers and products and are typically awarded based on specific criteria. Recipients receive more than a reward or honorary recognition – they are issued an Amazon badge that sets them apart and ultimately drives more sales to their listings. We know brands strive to achieve these badges and have some […]
Inside Tips for Earning Amazon Badges Read More »
What is Brand Gating? Despite what you may have heard, you are not powerless in thwarting brand piracy, counterfeit products, and unauthorized sellers.  The solution is to utilize Amazon’s Brand Gating program which works by linking your unique Amazon Standard Identification Number (ASIN) to a checkpoint of sorts requiring third-party sellers and resellers to be approved to
Want to Block Unauthorized Sales? Put Up a Gate! Read More »
Influencer Marketing Overview Amazon influencers are not typically celebrities or subject matter experts with millions of followers (although some might be), as many mistakenly believe. The role is more about having an online presence, being a trusted source of information or entertainment with an engaged audience, and it continues to evolve.   Influencer marketing begins with
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What are you doing to build brand loyalty and get repeat buyers? A big focus of marketing is customer engagement. Read on to see how you can or can’t interact with your customers on Amazon and how Amazon is changing that with their new beta tool, Manage Your Customer Engagement. Building a brand is about
Customer Engagement on Amazon Read More »
Amazon lists the various image requirements sellers must adhere to when providing photos, drawings, or illustrations with their marketing content. Most are technical information regarding file size, file naming, the need for professional images, and other company standards. But there are 5 main areas of focus to ensure the pictures you use are optimal for
5 Best Practices for Amazon Product Listing Images Read More »
As a brand owner, each of Amazon’s advertising cost metrics are meaningful to understand how the advertising dollars spent generate revenue against a specific campaign: in percentage in dollars against total sales These metrics allow you to see beyond whether the sales needle has moved by giving detailed hard numbers as they relate to the
Making Sense of Amazon Ad Campaign Metrics Read More »
