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Amazon offers several pay-per-click (PPC) advertising options that allow sellers to promote their products and brand within search results. This powerful advertising tactic is very popular among Amazon sellers for its ability to effectively grow awareness of your brand and increase sales. In fact, Amazon’s data reveals sellers experience a 40% average weekly increase in […]

With over 1.9 million selling partners on Amazon, it shouldn’t come as a surprise that sales of counterfeit goods on the site are a legitimate concern. Yet the extent of this problem is quite staggering, and unfortunately, it has gotten worse in recent years – in 2020 alone, Amazon blocked 10 billion counterfeit listings.  To

Established Seasonal Sales Cycles & Weather Forecasts: How do they influence online shoppers?  Savvy researchers investigate shopping cycles and trends to stay ahead and plan for the consumers’ most likely time to reach for their wallets. Marketing calendars highlight holidays to coordinate sales and specials. The pandemic came and blew many strategic plans out of

Stand Out Amazon badges distinguish sellers and products and are typically awarded based on specific criteria. Recipients receive more than a reward or honorary recognition – they are issued an Amazon badge that sets them apart and ultimately drives more sales to their listings. We know brands strive to achieve these badges and have some

What is Brand Gating?  Despite what you may have heard, you are not powerless in thwarting brand piracy, counterfeit products, and unauthorized sellers.   The solution is to utilize Amazon’s Brand Gating program which works by linking your unique Amazon Standard Identification Number (ASIN) to a checkpoint of sorts requiring third-party sellers and resellers to be approved to

Influencer Marketing Overview  Amazon influencers are not typically celebrities or subject matter experts with millions of followers (although some might be), as many mistakenly believe. The role is more about having an online presence, being a trusted source of information or entertainment with an engaged audience, and it continues to evolve.    Influencer marketing begins with