For brands selling products on Amazon, it is essential to find ways to increase traffic and sales. One way to accomplish this is through Search Engine Optimization — SEO. Optimizing your product listings for the Amazon search engine includes keyword research, title optimization, and creating compelling descriptions. SEO helps your listings and keywords rank higher. […]
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Business branding helps differentiate a company’s products from its competitors. Customers feel encouraged to return when a brand’s look is aligned on and off Amazon. While creating a consistent brand appearance requires careful planning and execution, it is essential. What is Branding? Essentially, branding is the process of creating a unique identity for your business.
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A+ Content is an Amazon store-exclusive feature designed to showcase products in the best light possible by creating richer listings. Also known as Enhanced Brand Content or EBC, this design element allows you to optimize product listings with in-depth descriptions, comparison charts, images, and more. A+ Content encourages customers to browse your page for longer
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Amazon offers a wide variety of discounts. When sellers and brands utilize Amazon deals and coupons, they have a better chance of standing out in the sea of competitors. These discounts can provide increased product exposure and help attract shoppers. Learn about the difference between the various promotional tools that draw in customers and increase
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This July 12 and 13 is Amazon Prime Day, the company’s biggest sales event of the year! With a record amount of shoppers expected to flock to the Amazon website during the sales event, third-party sellers have a lot to cash in on. Last year, Amazon Prime Day sales totaled $11 billion, and in 2020,
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Amazon offers several pay-per-click (PPC) advertising options that allow sellers to promote their products and brand within search results. This powerful advertising tactic is very popular among Amazon sellers for its ability to effectively grow awareness of your brand and increase sales. In fact, Amazon’s data reveals sellers experience a 40% average weekly increase in
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