Q4 has officially arrived, and it’s shaping up to be one of the busiest (and most exciting) times of the year. From Amazon’s Project Amelia to new insights from Riskified’s AI shopping survey, you don’t want to miss this edition.
The Witz Monthly Newsletter – October 2025 Read More »
Amazon’s transformation from a bookseller to a global platform giant is no longer just a story of scale — it’s a story of intelligence. As artificial intelligence becomes the heartbeat of Amazon’s operations, its most profound impact in 2025 is through the launch of Project Amelia. This generative, agentic AI assistant represents a bold shift:
The Role of Project Amelia in Amazon’s Platform Evolution Read More »
Fall is right around the corner, which means holiday planning is officially underway. This month, we’re highlighting Witz Group’s new video on copy guidelines, diving into what Amazon price wars could mean for your brand, and the latest update on the potential TikTok ban.Scroll down and dive in!
The Witz Monthly Newsletter – September 2025 Read More »
When it comes to competing on Amazon, many sellers believe that lowering prices is the quickest way to win the Buy Box and boost sales. However, it often sparks a price war that can hurt profitability and brand reputation in the long run. What Are Price Wars on Amazon? A price war occurs when multiple
The Hidden Cost of Price Wars on Amazon Read More »
As summer winds down, the e-commerce world is picking up speed. This month, we’re sharing a bold new video for Torani, a closer look at Amazon Storefronts, and what the latest TikTok Shop news could mean for brands everywhere. Keep scrolling to see what’s new!
The Witz Monthly Newsletter – August 2025 Read More »
In today’s crowded e-commerce world, simply listing products isn’t enough for brands to stand out. Success requires a cohesive brand experience, engaging customer experiences, and strategic storytelling. Amazon Storefronts provide exactly that: a customizable, brand-focused space on Amazon where brands can showcase their products, highlight their mission, and create a seamless shopping journey that builds
Amazon Storefronts: How Brands Can Boost Sales and Build Identity Read More »
