Amazon is a massive marketplace with millions of products competing for attention. So, how do you find the right Amazon competitors to enhance your brand? Focus on identifying the strengths and weaknesses of your brand and compare those to your competitors. Look for who is doing incrementally better or worse than your brand to find […]
The Ultimate 5-Step Guide to Outsmarting Amazon Competition Read More »
For brands selling products on Amazon, it is essential to find ways to increase traffic and sales. One way to accomplish this is through Search Engine Optimization — SEO. Optimizing your product listings for the Amazon search engine includes keyword research, title optimization, and creating compelling descriptions. SEO helps your listings and keywords rank higher.
How SEO Can Increase Traffic & Sales on Amazon  Read More »
Business branding helps differentiate a company’s products from its competitors. Customers feel encouraged to return when a brand’s look is aligned on and off Amazon. While creating a consistent brand appearance requires careful planning and execution, it is essential. What is Branding?  Essentially, branding is the process of creating a unique identity for your business.
Align Your Brand Image On and Off Amazon  Read More »
A+ Content is an Amazon store-exclusive feature designed to showcase products in the best light possible by creating richer listings. Also known as Enhanced Brand Content or EBC, this design element allows you to optimize product listings with in-depth descriptions, comparison charts, images, and more. A+ Content encourages customers to browse your page for longer
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Amazon offers a wide variety of discounts. When sellers and brands utilize Amazon deals and coupons, they have a better chance of standing out in the sea of competitors. These discounts can provide increased product exposure and help attract shoppers. Learn about the difference between the various promotional tools that draw in customers and increase
Amazon Deals & Coupons: Attract Shoppers with Discounts Read More »
This July 12 and 13 is Amazon Prime Day, the company’s biggest sales event of the year! With a record amount of shoppers expected to flock to the Amazon website during the sales event, third-party sellers have a lot to cash in on. Last year, Amazon Prime Day sales totaled $11 billion, and in 2020,
Cash in On Prime Day’s Buying Frenzy: Best Practices for Amazon Sellers Read More »
